Digital Marketing Services

Google Ads for Ecommerce Brands

Visibility is everything in ecommerce, but visibility alone doesn't sell products. Our Google Ads strategies go beyond impressions and clicks to connect search intent with shopping intent, helping your store appear at the right time, in front of the right customers, with the right offer.

With a mix of smart automation and human strategy, we make sure your Ads don't just get seen - they perform.

We're a Google Premier Partner

As a Google Premier Partner, we're in the top 3% of agencies across NZ and Australia - recognised for our expertise in successfully scaling ecommerce performance.

Our team manages millions in ad spend across Search, Shopping, Performance Max and Demand Gen campaigns, helping brands grow smarter and faster online.

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Blackpepper Google Premier Partner

Our Ecommerce Ad Services

Running ads is easy. Scaling profitably isn't.

That's where we can help. Our team plans, builds, and manages Google Ads campaigns designed for how people actually shop online - unpredictable, multi-touch, and often across multiple devices before they buy.

We use data to guide every decision, but it's our ecommerce experience that turns data into growth.

Paid Search That Performs

Search ads work best when intent meets relevance.

We design campaigns that capture that intent from the moment it forms, combining audience insights, creative testing, and conversion data to connect your brand with ready-to-buy customers. Our approach blends automation with strategy, using Google's smart bidding and AI tools alongside human optimisation that keeps spend efficient and outcomes measurable.

Every headline, extension, and landing page serves a purpose: to move your customer closer to checkout. And with transparent reporting and actionable insights, you'll always know where your ad dollars are working hardest.

Blackpepper Pad Search Excellence

Google Shopping That Sells

Every product feed tells a story. With us, yours will tell the right one.

Your product listings are the digital equivalent of a shop window - and we make sure they're curated, consistent, and conversion-ready. From optimising your Google Merchant Center setup to refining titles, images, and pricing data, our specialists ensure your products appear accurately and competitively in the Shopping carousel.

We continuously monitor feed health, structure campaigns for visibility and profitability, and use custom labels to segment performance - so your top products stay in front of your most valuable audiences. The result: higher click-throughs, better ROAS, and more customers who are ready to buy.

Blackpepper Google Shopping

Display That Builds Connection

Awareness means nothing if it doesn't convert.

Our Display strategies are built around engagement that actually matters, using placements across Google's Display Network, YouTube, and Discovery to reach customers in meaningful, contextual ways. Our campaigns nurture intent, retarget interested shoppers, and keep your brand top-of-mind long after the first click.

Each campaign is designed to connect emotionally and visually, using creative built for performance and placement data refined by audience behaviour. It's not just about being seen; it's about being remembered for the right reasons.

Blackpepper Strategic Display Advertising

Performance Max, Done Right

Performance Max is one of Google's most powerful campaign types, but only when it's steered by expertise.

We bring the human touch to automation, aligning PMax inputs like audience signals, product feeds, and ad assets with real business goals. Our team tests, measures, and iterates continuously to guide the algorithm toward what actually drives growth, not just impressions.

You get the best of both worlds: machine learning that scales, and human intelligence that keeps your spend on track and performance measurable.

Blackpepper Performance Max

Our Approach to High-Performing Google Ads

We don't believe in cookie-cutter campaigns or "set and forget" automation. The way we manage your Ads combines data, creativity, and real ecommerce experience to build campaigns that grow with your brand.

Strategy Before Spend

We don't start with ads. We start with intent. Before launching a single campaign, we dive into your brand, customers, and goals to define the right mix of Search, Shopping, Display, and Performance Max. Every structure, keyword, and bid is mapped to measurable business outcomes - not vanity metrics.

Data-Led Optimisation

There's no such thing as "set and forget". Our team monitors and refines campaigns daily, analysing search term data, performance insights, and attribution trends to make smart adjustments that reduce wasted spend and improve ROI. We combine automation with human strategy to deliver consistency and scale.

Ecommerce-Focused Targeting

We know ecommerce data inside out. From Merchant Center feeds and SKU-level reporting to remarketing audiences and customer lifetime value, we use the right signals to target and convert online shoppers. Our audience strategies don't just drive traffic - they build loyal, repeat buyers.

Creative That Converts

Performance starts with persuasion. We use ad copy and assets that speak directly to shopper intent - clear, on-brand, and built to convert. Every message, call-to-action, and extension is crafted to maximise engagement and guide customers toward checkout.

Transparent Insights

You deserve clarity, not confusion. We provide honest, actionable reporting that focuses on what matters - revenue, return, and growth. You'll always know what's performing, what's being tested, and how your spend is working to achieve your goals.

Continuous Learning & Improvement

Digital doesn't stand still, and neither do we. From platform updates and beta testing to evolving AI tools and campaign types, we stay ahead so your brand stays competitive. Our team continuously tests, learns, and adapts to keep your campaigns performing at their peak.

Meet the Team Driving Your Success

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Proof, Not Promises

We don't just talk about performance, we deliver it. Our clients partner with us to build clarity, scale, and smarter growth across every channel. From paid search to Performance Max, every campaign we manage is grounded in data, strategy, and meaningful outcomes.

Our campaigns are designed for longevity, with measurable frameworks that can be scaled, tested, and repeated. When you work with Blackpepper, you're not just buying ads; you're investing in a performance engine that compounds value over time.

Stay Up to Date

The world of paid media is fast-moving - AI-driven bidding, automation, new campaign types, and new audience behaviours are changing how brands advertise online.

Our blog breaks down what's really happening behind the algorithms, explores the strategy behind high-performing ad accounts, and shares insights from our team who manage millions in spend every year for ecommerce brands.

Consider it your inside guide to smarter campaigns, cleaner data, and ads that actually sell.

Paid Social That Works Harder

Your customers don't just search - they scroll. That's why we manage paid social campaigns across Meta, TikTok, and Pinterest, designed to complement your Google Ads strategy. From prospecting to retargeting, our team connects intent-driven search traffic with thumb-stopping creative that keeps your brand top of mind.

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Ecommerce SEO for Complete Visibility

Paid ads get attention fast, but search engine optimisation (SEO) keeps you visible long-term. We bring both sides together, optimising your product feeds, on-site content, and technical structure so that no matter where your customers start their journey - search, social, or AI - your brand is there first.

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Let's Make Google Ads Work for You

We don't do cookie-cutter campaigns. We combine real data, sharp creative, and ecommerce know-how to make sure your ads work as hard as you do. You'll always know where your budget's going - and more importantly, what it's bringing back.

Let's build a strategy that scales with you, one that turns ad spend into sustainable, measurable growth.

Frequently Asked Questions

Google Ads put your products in front of shoppers who are actively ready to buy. From search to Shopping to YouTube, your brand appears right when purchase intent peaks - driving qualified traffic and measurable sales growth.

Each campaign type serves a different purpose.

  • Search Adscapture high-intent users actively looking for what you sell.
  • Shopping Adsshowcase your products visually - perfect for ecommerce.
  • Performance Maxblends Google's AI with all available placements (Search, Display, YouTube, and more) to maximise results across the funnel.

At Blackpepper, we design custom strategies that combine all three for full-funnel performance.

We act as your outsourced marketing team - or a sharp extension of your existing one.

You'll get a cross-functional team that handles strategy, implementation, reporting, and ongoing optimisation. No matter if we're managing everything end-to-end or just plugging into your internal workflow, we're here to move the needle.

It's not just about clicks, it's about outcomes. We measure success using ROAS (Return on Ad Spend), cost per conversion, and lifetime value. Our dashboards give you full visibility into what's driving revenue and where there's room to optimise.

Absolutely. SEO and Google Ads work best together. Paid ads drive immediate traffic; SEO builds long-term visibility and authority. When both channels are aligned, your cost per acquisition drops and your overall performance lifts.

AI is baked into most modern ad platforms - whether we like it or not. Google's Performance Max, Meta's Advantage+, and even search ads are powered by machine learning and automated decisioning. That said, we don't just let the algorithm run wild - we guide it. That means feeding AI the right creative, audience signals, product data, and campaign structure to get better results. We know where to trust automation, when to step in, and how to optimise around the parts you can still control.

Because we're not just ad managers, we're ecommerce specialists. As a Google Premier Partner, we combine deep platform expertise with an understanding of the customer journey, creative messaging, and data analytics that drive real ecommerce growth.

Clear, actionable, and focused on what matters.

We use GA4, custom dashboards, product feed diagnostics, and campaign insights to show you what's driving revenue and where your next opportunities are. You'll never get fluff - just answers you can use.

Growth Happens When Everything Works Together

Ecommerce success isn't just about great ads - it's about how every part of your marketing engine connects. Our Google Ads management integrates seamlessly with SEO, CRO, and digital strategy to create compounding growth across your entire funnel.

That's the power of a unified ecommerce approach - and it's how we help you grow smarter, not just faster.

Search Engine Optimisation

Build lasting visibility and authority that strengthens every ad campaign.

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Conversion Rate Optimisation

Turn your existing traffic into higher revenue with data-driven testing and refinement.

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Digital Strategy

Align your goals, budgets, and performance channels under one cohesive roadmap.

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