+138.4%
YoY increase in total users
Glassons: Driving Global Growth with International SEO
Glassons partnered with Blackpepper to enhance their SEO performance and strengthen organic rankings. While already a dominant brand presence in New Zealand, the focus was on increasing visibility for non-branded keywords and capturing key positions in search results.
Additionally, Glassons set ambitious growth objectives for Australia and the US, necessitating the development and execution of a robust international SEO strategy to support their expansion goals.
Solutions
Collaborating closely with the Glassons team, we crafted and executed a comprehensive strategy to drive growth in key website categories. This approach combined targeted content development, precise keyword tracking, and extensive technical enhancements. By optimising site performance and closely monitoring technical elements, we focused on increasing organic traffic and revenue. The strategy was a balanced blend of content optimisation and technical improvements, ensuring measurable and sustainable results.
By analysing market keyword trends, internal search data, and insights from emerging Glassons product ranges, we identified key areas for improvement and implemented a comprehensive content strategy to deliver impactful results. This strategy was aligned with ambitious KPIs, ensuring that every initiative was designed to perform at the highest level.
We delivered continuous technical monitoring and optimisations across the site to ensure Glassons maintained a competitive edge in the SERP landscape. By implementing our advanced Searchdising model, we significantly improved Core Web Vitals scores, achieving "Good" status almost overnight.
Results
+174.1%
YoY growth in total
sessions
211.8%
YoY growth in total
organic revenue
+70.5%
YoY increase in overall keywords
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