+27.9%
oY growth in total users
Stewart Dawson's Rise to the Top of the SERPs
Stewart Dawsons, part of the JPL family, partnered with Blackpepper to boost organic traffic and revenue. Operating in a highly competitive market, Stewart Dawsons wanted to establish itself as a standout brand and market leader in the high-end jewellery category, with a particular focus on dominating the diamond segment.
Solutions
Blackpepper implemented a comprehensive monthly content strategy focused on optimising key category pages, particularly in the high-priority areas of watches and diamonds, to drive growth in the luxury jewellery market. This was complemented by automation tools to continuously optimise product pages, thereby enhancing search visibility and improving organic shopping performance.
To ensure the website's ongoing success, we performed regular technical audits and continuous monitoring to maintain optimal health and maximise organic search performance. By working closely with the in-house development team, we ensured all technical elements of the site were fully optimised for superior search engine results.
Recognising missed opportunities, we identified key landing pages and developed a new site structure and navigation design to maximise Stewart Dawsons' potential to rank and secure critical organic positions.
Additionally, we executed a monthly backlink strategy to steadily build domain authority, contributing to improved rankings and a stronger overall online presence.
Results
19.5%
YoY growth in total
revenue
+48.9%
YoY growth in total
number of keywords
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