+306%
YoY growth in top-3
keyword rankings
Holy Grail Haircare: Scaling Organically in a Competitive Market
Holy Grail Haircare was created to fill a gap in the market: giving Kiwis easy, affordable access to salon-grade hair products online. Competing against established and online retailers selling professional haircare products, HGH needed a cost-effective, sustainable way to scale without increasing paid advertising spend.
With our SEO expertise, Holy Grail Haircare transformed organic search into a high-growth revenue driver.
Solutions
We developed a comprehensive SEO strategy to increase search visibility, improve rankings, and drive conversions - without inflating ad spend.
- Technical SEO & Site Health: Implemented best-practice technical optimisations, improved site structure, and enhanced structured data for better search visibility.
- High-Intent Product Page Optimisation: Aligned product and category pages with user search intent to improve rankings and conversion rates.
- Content strategy & topical authority: Built SEO-driven content clusters, enhanced metadata, and developed brand-focused pages to capture high-value search queries
- Sustained Organic Growth Approach: Focused on scaling HGH's organic presence while ensuring stability in rankings and revenue.
Results
The SEO strategy transformed Holy Grail Haircare's organic search performance, turning it into a major revenue driver.
+47.6%
YoY growth in organic
users
+619%
YoY increase in clicks
+25%
YoY increase in organic
search purchases
+33%
YoY growth in organic
shopping revenue
+102%
SEO ROI
With our help, Holy Grail Haircare dramatically increased its organic presence in a highly competitive industry - without relying on paid ads.
With continued SEO investment, HGH is well-positioned for long-term success, ensuring it remains New Zealand's go-to destination for salon-quality haircare.
Sound good?
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