Did you know your customers can search, scroll, shop and even - in some cases - stream, all in one app's ecosystem?Curious about a brand you're considering shopping with? Easy - ask ChatGPT what customer experiences have been like historically. See an ad for smart-fabric activewear while scrolling Pinterest, that's just an absolute must for gym? No worries - tap the ad, add-to-cart and hit checkout. Heard about a new sports store in your area but aren't keen to try it just yet? Simple - have a look at what other users are saying about it on Instagram.The point is: Why click away when an app has everything you need, in one place?We're not saying it's a waste (of time, effort, budget) to try get people to your website - on the contrary. But you must be acutely aware of how real users actually behave. Humans take the path of least resistance - it's in our nature - and when apps make it easy, enjoyable and personalised to stay put, it's highly unlikely even the most fantastic ads or content will earn you a site visit.So what do you do? Search Everyone Optimisation - a form of SEO your brand absolutely needs. Search Everywhere Optimisation: A New Way to Think About SEONo, we're not making new words up. Search Everywhere Optimisation is the strategic discipline of owning visibility in every ecosystem your customer uses to search or discover products.It is simply taking the fundamental methodology of SEO and applying it to every channel your customer is using to find answers.Think of it this way:Search Engine Optimisation: Focused on making your website rank high on Google's blue links or in Bing's search results, aiming for the click-out.Search Everywhere Optimisation: Focuses on making your brand the cited source, the recommended product, and the authentic answer within the app itself, aiming for the stay-in transaction or discovery.This means we treat Google's Gemini, TikTok's search bar, Instagram's Explore page, and YouTube's recommendations with the same level of str...