CTR is Important - But Not on Its OwnClick-through rate (CTR) is one of the most visible metrics in digital marketing. It tells you how often people are clicking on your listings or ads - and by extension, how compelling your content is in the moment that matters most. For ecommerce brands, CTR is especially important. It’s a signal of how well your product pages, ads, and search results are performing before the customer even hits your site. If people aren’t clicking, you’re not even in the race. But CTR on its own is misleading. A high CTR doesn’t always mean success. A low one doesn’t always mean failure. And the story it tells changes dramatically depending on where it’s being measured: whether that’s organic search, Google Shopping, or paid social. In this blog, we’re breaking down why CTR still matters for ecommerce growth, what it can reveal about your digital storefront, how to analyse it in context, and where ecommerce brands often misread what it’s actually telling them. Why CTR Still Matters in Ecommerce MarketingCTR isn’t just a traffic stat - it’s a reflection of how well your digital storefront is performing in the wild. For ecommerce brands, every click is a potential customer walking through your virtual doors. Whether it’s an organic result, a Google Shopping ad, or a Meta campaign, CTR gives you early feedback on whether your messaging is cutting through. It’s not just about getting seen - it’s about winning attention. (PS: You should read our blog on Q1 2025 - we cover why winning attention is so important!) In SEOWhen you optimise for search - through SEO, search engine optimisation - you're trying to grow your visibility in organic search results. That means showing up when people are actively looking for products like yours. But showing up is only half the battle. Click-through rate tells you how effective your listings are at earning attention. A strong CTR means your title tags, meta descriptions, an...