If you're on YouTube - and you probably are, as nearly 80% of New Zealand's population uses the platform as of early 2025 - you've likely wondered how it seems to know exactly what you want to watch. From your favourite "stars" and personalities to DIY guides and "unboxings," YouTube seems to know exactly how to keep you watching.How? A really, really smart algorithm system that learns from how you engage with content.Your customers are no different.TV apps have made YouTube as commonplace in our lounges as couches, with more and more users opting for streaming over traditional TV broadcasts. Cross-device capabilities mean a user can start something on their TV, pick it back up on their lunch break with their mobile, and fall asleep to it later that night on their iPad. There's no friction, just a platform that's dedicated to showing them exactly what they want.This means unprecedented potential to reach your customers organically. The only catch? It takes a little bit of work and a whole lot of what's known as Video SEO.What is Video SEO?Video SEO is the process of optimising your video content and YouTube channel to increase visibility and attract your target audience. Think of it as the strategic work you do to help YouTube's incredibly smart algorithm understand what your video is about so it can recommend it to the right people.But here’s the bigger picture: your video content should not be limited to YouTube.A comprehensive video SEO strategy is a two-pronged approach that draws direct parallels to traditional SEO:On-Page Optimisation: On YouTube, this involves optimising your title, description, tags, and thumbnail - just as you would for a blog post.Technical Optimisation: This is the work you do to help Google’s main search engine understand and rank your video content. With the right optimisation, your video content can earn a spot directly in Google's search results, which can be a huge driver of brand awareness and traffic.So, while YouTube is the pr...