TikTok: Where social meets shopping.TikTok’s not just where trends start: it’s where purchases start too.Over the past few years, TikTok has cemented its place as a major player in the ecommerce landscape. What started as a short-form video platform is now a full-blown product discovery engine - and TikTok Shop is a big part of that shift.Built directly into the app, TikTok Shop gives users a seamless way to browse, engage with, and buy products without ever leaving their feed. It's not a novelty anymore - it’s a fully-fledged channel where content, community, and commerce collide.For ecommerce brands, this isn’t just another touchpoint. It’s where younger audiences are already searching, shopping, and sharing.If you're selling online and still thinking of TikTok as “just social,” we're gonna change your mind. What Is TikTok Shop?TikTok Shop is TikTok’s built-in ecommerce feature that lets users discover and buy products directly inside the app.Shoppable videos, livestreams, and a dedicated Shop tab all give brands multiple ways to showcase their products - without asking users to tap out of the experience. If someone sees something they like, they can check it out and purchase it on the spot.From a user’s point of view, it feels effortless: see → want → buy.From a brand’s point of view, it’s a golden opportunity to close the gap between engagement and conversion.TikTok Shop is available in key markets across the globe - including New Zealand - and it’s fully integrated into the app experience. Whether someone’s scrolling through their For You feed or watching a creator’s live session, your product can be part of that moment.The Commerce Channel You Can’t IgnoreIf you’re selling online, TikTok Shop isn’t just another platform. It’s where your future customers already are.With nearly 2 million users in New Zealand alone - and over a billion globally - TikTok’s reach is hard to beat. But it’s not just the scale that matters....