Selling on Amazon can feel like the ecommerce equivalent of Willy Wonka's golden ticket: massive reach, instant credibility, and logistics handled for you.But... it’s not a one-size-fits-all solution. Hidden fees, margin squeeze, and lack of brand control can turn your Amazon dream into a real nightmare.So instead of should you, the better question is: “Should you also?”If you’re already running an online store, investing in SEO, and paying into Meta or Google Ads, Amazon might fit nicely in your growth mix - or it might pull focus from the channels that work.Let's take a look at what selling on Amazon entails and whether it'll slot in with your existing marketing mix. The Benefits of Selling on AmazonLet's start with the good stuff.1. Reach Active Shoppers FastAmazon isn’t just big - it’s a powerhouse of purchase intent. Unlike social media or traditional search where people might be just looking, Amazon users are there to buy.In 2024, Amazon saw over 2.2 billion monthly visits globally, and around 60% of all platform sales come from third-party sellers. Australia alone welcomed 1.1 million new Amazon customers in 2024, with 63% of Australians expected to shop there in 2025. That is a LOT of people. NZ-based sellers can access the AU marketplace via Amazon Global Selling, making it a low-barrier way to trial a new market without heavy upfront investment. For newer brands or niche products, this can mean faster exposure to customers who are already looking for what you offer.2. Built-In Traffic & Search VisibilityThink of Amazon as the Google of product search. Around 56% of product searches start on Amazon, not Google - especially in the US and AU. That means your product can be discovered by people who don’t even know your brand name yet.It also means less upfront cost in SEO and paid traffic - Amazon takes care of the platform, and you ride the coattails. Yes, optimisation still matters (product titles, images, keywords), but the infrastructure is...