YouTube isn’t just for cat videos anymore YouTube isn’t a social media platform. It’s a search engine - the second biggest in the world after Google. And while it might’ve started as a place for vlogs and viral hits, it’s now one of the most influential touchpoints in the customer journey. People head to YouTube to compare products, watch reviews, check sizing, understand how something works, or see it in action - often before they’ve even clicked on a product page. If you’re in ecommerce, that matters. Because when someone’s searching “best running shoes NZ” or “how to use a lash growth serum,” and your product’s nowhere to be seen... You’ve missed the moment. YouTube advertising gives you the chance to show up at the top of that journey - to get seen, remembered, and trusted before someone hits Google Shopping, clicks your Meta ad, or finds your competitors. It’s not just about views. It’s about visibility. And it might be the missing link in your performance strategy. TL;DR - Skip to What You Need to Read Want to cut to the chase? Jump to the section that fits your goals: What Is YouTube Advertising (and How Does It Work)? A clear breakdown of ad formats, how they appear, and how YouTube fits into the Google Ads ecosystem. Does Performance Max Include YouTube? Yes - but it’s not a true strategy. Find out what you’re really getting. Why It Matters for Retail & Ecommerce Brands Why YouTube is a game-changer for brand visibility, consideration, and driving influence across the funnel. Who Should (and Shouldn’t) Be Advertising on YouTube? Not every brand needs to be here. We help you self-assess before you commit spend. Don’t Forget About the Free Side of YouTube How Shorts, organic videos, and YouTube SEO can help you grow visibility without a dollar spent. Conclusion: It’s Not About Vanity Views - It’s About Visibility Our final word on why YouTube is worth serious...