How much traffic do your paid ads bring in?And how much of that traffic, which you already paid for, are you silently losing? In our Performance Killers series, we expose the internal failures - the design and technical flaws - that act as invisible revenue leaks inside your funnel. This instalment focuses on the most critical leak of all: poor UX and a broken checkout flow. You can spend endless resources acquiring high-intent shoppers, but if your site fails at the most critical moment, all that effort evaporates. We’re talking about specific, granular friction points - from failed payment gateways and broken cart memory to unintuitive mobile navigation - that turn seven out of ten potential sales into an abandoned cart. We’re exposing the five specific technical and design failures our agency sees every day that kill conversion at the finish line. TL;DR – The UX Performance Killers Hurting Your RevenueShort on time? Here are the five silent killers we see most often - and why they matter. Click through to dive deeper into each one. Killer 1: The Broken Foundation (Checkout Flow) - "Complete your checkout" should never feel like a beta test. Killer 2: Memory Loss & Repetition (Unnecessary Friction) - Are you punishing the user for trying to convert? Killer 3: The Information Drought (Poor Product Pages) - You can't buy what you can't compare. Killer 4: The Dead End (Navigation & Search) - If customers can’t find it, you won't sell it. Killer 5: The Trust Deficit (Authenticity) - The proof is no longer in the product, it’s in the citation. 1: The Broken Foundation"Complete your checkout" should never feel like a beta test.You’ve done all the hard work. The customer is on the payment page, credit card in hand, ready to complete the transaction. This is where revenue is either captured or instantly lost to a technical failure. For many ecommerce sites, the foundation of this final barrier is brittle. The failure here isn't hesita...