The way people search for information is changing rapidly, and artificial intelligence tools like ChatGPT are shaking up the digital landscape.These AI-driven tools offer an alternative to traditional search engines, providing quick, conversational answers to a wide variety of queries. But does this mean ChatGPT is positioned to dethrone Google, the search giant that has shaped how we access information for over two decades? Or is this shift more about expanding the search experience, with users embracing tools like ChatGPT for specific tasks while still relying on Google for others?In this blog, we’ll take a closer look at the current landscape, examine real-world usage data, and share insights on where we think search is headed next.The Numbers: ChatGPT vs. Google UsageA recent use-case survey by Search Engine Journal reveals some interesting insights into how users are interacting with ChatGPT and Google. While Google remains the go-to platform for search, 20% of respondents reported that they now turn to ChatGPT instead of Google for certain queries. Notably:19% of users use ChatGPT to find answers to questions they’d typically Google.28% said they use ChatGPT to gather content inspiration or generate ideas.15% prefer ChatGPT for learning purposes, such as research and studying.These insights reveal that while Google continues to dominate traditional search, users are increasingly exploring AI-powered tools like ChatGPT for more specialised tasks. For example, users turn to ChatGPT for content creation, brainstorming ideas, and answering niche questions that require conversational responses. This experimentation stems from ChatGPT’s ability to generate unique, tailored results quickly, offering an alternative to Google’s more structured search experience. While Google’s traditional link-based results remain a key feature, its introduction of AI Overviews has begun to reshape how search results are delivered. These AIOs offer conversational, context-ri...