A Year+ Later: What We've Learned about AI Overviews AI Overviews aren’t new anymore. Since launching in May 2024, they’ve gone from experimental to expected - now appearing on most high-value Google searches. These AI-generated summaries pull from trusted sources across the web, scanning content across Google’s index in real time. If your brand’s not in the mix, you’re not part of the conversation. And while paid placements can get you a foot in the door, organic visibility remains the bigger prize - because it isn’t dictated by your ad budget. What used to be a game of rankings is now a test of relevance, authority, and real-time trust. If you want to be visible in the AI-powered search results of tomorrow, your marketing (SEM + SEO) needs to be smarter, faster, and more strategic than ever. Recap: What Are AI Overviews?Google’s AI Overviews (AIOs) - first called Search Generative Experience - are short, AI-generated answers that appear right at the top of the search results page. They're designed to give users a fast, clear summary of what they’re looking for - without needing to click through multiple links. These overviews scan content from trusted sources across the web and use Google’s Gemini AI to stitch together a helpful response. You’ll often see links woven in underneath or within the summary, pointing to the original sources (hopefully yours!). It’s Google’s way of saying: “Here’s the best answer we could find - no digging required.” If your content isn’t being pulled into these summaries, you’re not part of the conversation. Visibility here doesn't just earn you bragging rights - it’s make-or-break real estate for ecommerce brands. AI Overviews TodayWhen AI Overviews launched in May 2024, ecommerce wasn’t first in line. The earliest Overviews focused on educational, health, travel, and how-to queries - leaving transactional searches untouched. But that’s changed. While AI Overviews still show up ...