Seasonal Slowdown? Keep Marketing Momentum All YearWhen sales slow down, it’s tempting to pull back on marketing – especially in retail, where seasonal peaks and troughs can feel like a rollercoaster.But here's the thing: off-season doesn’t mean off-the-grid.In fact, what you do during the quieter months can have a huge impact on how well you perform during peak season. Whether you’re an apparel brand heading into winter, or a summer-centric business navigating off-peak demand, staying visible and valuable should never take a back seat.We work with ecommerce brands across New Zealand and Australia, and this is something we see time and again: the brands that keep showing up (even when customers aren’t buying) are the ones that bounce back fastest and grow strongest.Let’s dive into how your own brand can stay seen, stay helpful, and stay ahead – all year long.Know Your Seasonal Curve (and Get Ahead of It)One of the smartest things you can do as a seasonal brand? Understand your curve – and act before the dip.Look at your analytics data from previous years. When do sales naturally drop off? When does traffic start to climb again before peak? Do revenue and traffic trends correlate, or are you only seeing a drop off in purchases?If you’ve got physical stores, chances are your team already has a strong sense of when foot traffic and sales naturally rise and fall. That intel can offer gold for forecasting digital performance too.Your off-season shouldn’t be an afterthought – it should have its own goals. Maybe that’s building brand awareness, nurturing loyalty, getting ready for a new product drop, or finally tackling that long list of site improvements you didn’t have time for during peak.This is also the perfect window for long-term marketing efforts like SEO, which often get overlooked when everyone’s focused on short-term revenue. Investing in content, fixing technical issues, and improving your PDPs or PLPs (product detail and listing pag...