C-Suite Execs, This One’s for YouWhen you hear “SEO,” it probably feels a little vague. Maybe even frustrating. You’re used to seeing clean performance metrics - ROAS, CAC, revenue per channel. But when it comes to SEO? You get reports about keyword rankings and traffic shifts with no clear link to revenue.That’s a problem.Because SEO isn’t just a technical task - it’s a strategic growth lever. One that deserves the same board-level attention as paid media, platform upgrades, or CX investment.And yet, too often, it’s treated like a line item on the marketing to-do list.We’re here to flip that perspective - and show you why SEO should be embedded in the way your ecommerce business operates, grows, and competes. (Sure, we're a little bias - but we promise this read is worth your time!)Why C-Suite Can't Ignore SEOFor too long, SEO has sat somewhere between an afterthought and a mystery box in the minds of many C-level execs. It's often misunderstood, deprioritised, or delegated to “someone in marketing” while paid media, CRO, and platform upgrades get all the love.SEO can be a "problem child." But the truth is, in 2025, SEO is your visibility strategy. It’s how you drive growth without paying per click. It’s how your products, services, and brand show up when real people search with real intent. And it’s how you remain competitive in a digital world increasingly shaped by AI, automation, and changing user journeys.1. It’s Not Just About Ranking on Google AnymoreOnce upon a time, “doing SEO” meant stuffing some keywords into your homepage and watching it climb the rankings. Those days are long gone.Today, SEO is a multi-disciplinary, cross-functional effort. It touches every part of your website - and your business. Yes, you still want to rank well in search engines. But more importantly, you want the right people to find the right pages at the right time, and have a high-converting experience when they get there.That means SEO now incl...