Online shoppers have high expectations. A few years ago, a fast homepage and a decent cart were enough. Not anymore. Today’s shoppers aren’t just more digitally savvy - they’re navigating the internet in entirely new ways. From AI-powered search results to social-first discovery and multi-device journeys, the average user doesn’t follow a linear path. And they don’t need a reason to bounce. They’ll leave because a filter’s broken, your site loads slowly, or your checkout button is too hard to find. And it’s not just Gen Z driving these habits. Since COVID, older demographics are just as fluent in online shopping - with high standards to match. They want answers fast. They expect personalisation. They assume checkout will be easy. And if it’s not? They’re gone. In other words: Online shoppers now carry a whole set of invisible expectations. If your ecommerce site doesn’t meet them, you’re not just missing sales, you’re eroding trust before you’ve had a chance to earn it. In this blog, we break down the 10 must-have features every ecommerce store needs in 2025, and more importantly why they matter. Each section goes beyond the obvious to unpack the role that speed, clarity, UX, trust and personalisation play in modern buying decisions. Jump ahead: 1. Fast, Mobile-First Performance2. Intuitive Navigation, Filtering & Search3. Trust Signals Where They Matter Most4. Persistent, Clear Cart & Checkout UI5. Responsive Support & Live Chat6. Personalisation & Smart Recommendations7. Loyalty Programs & Value-Driven UX8. SEO & Content Infrastructure9. High-Performing Product Pages (PDPs)10. Seamless Cross-Device Experience 1. Fast, Mobile-First Performance More than half of users will abandon a mobile site if it takes more than 3 seconds to load - and 79% say they won’t come back if they’ve had a bad experience. 👉 Think with Google: Why Marketers Should Care About Mobile Page Speed That’s not ju...